Using our name and marks
Everything you need to reproduce Fractional Coordinator accurately, for coverage, conference programs, partner sites, and event materials. Use the files as provided, without alteration.
Logo and mark
Three files cover every surface. If none of them fits, ask rather than adapting one.
Usage
Five rules. Everything else is in the brand guidelines.
- Do not recolor, redraw, stretch, or add effects to the marks.
- Use the Ink files on light surfaces and the reversed file on Ink or photography. Do not invert a file yourself.
- Keep clear space on all four sides equal to the width of the inner star in the seal.
- Minimum sizes: full lockup 1.1 inches wide, seal 24 pixels.
- Name in copy: Fractional Coordinator on every reference, Fractional Coordinator, Inc. where the legal entity is required.
Brand colors
Approved values only.
| Name | Hex | Use |
|---|---|---|
| Ink | #1C1D19 | Text, dark sections |
| Bone | #F3EFE4 | Page background |
| Rose | #D7B7AD | Primary accent |
| Blush | #EFE1DA | Soft panels, tints |
| Sand | #C3BAA6 | Dividers, numerals |
| Stone | #6A655A | Muted text, labels |
Stone is #6A655A. An earlier value, #8A857A, was darkened to meet WCAG 1.4.3 AA for text contrast and should not be used.
Typography
Two families, used consistently across the site, the playbooks, and every document we publish.
Archivo
Display and headlines, set condensed at weight 700. Page titles, section headings, and the poster type. Available from Google Fonts under the SIL Open Font License.
Switzer
Body copy, navigation, labels, and interface text, from weight 400 to 700. Inter is the substitute where Switzer is unavailable, and the system stack follows behind that.
Please do not substitute other faces when reproducing our name or materials. Where neither family is available, set our name in a neutral grotesque rather than a serif.
Downloads
Everything you need to cover Fractional Coordinator accurately. Each file says what it is before you open it.
JPG, 1254 px square, 336 KB
Headshot, Albert Roberson
Approved portrait for publication. Please credit Fractional Coordinator, Inc.
Download
Looking for a quote rather than a logo?
Interviews, background, and comment are handled by the communications team.